Jeremy Helfand, Vice President of Video Monetization at Adobe, announced Primetime Simulcast during the Cable Show today.
Today, in an industry-first, we announced Primetime Simulcast as a new advancement to Project Primetime. As media companies broadcast their linear content, Primetime Simulcast provides a single end-to-end workflow that enables them to simultaneously deliver that same content to connected devices everywhere while seamlessly replacing ads in the broadcast stream with dynamically inserted ads across desktop, iOS, and Android platforms. [via Digital Media Blog]
Ashley Still, Director of Product Management, has some additional information.
[iframe width="560" height="315" src="http://www.youtube.com/embed/KMEdVtuK7LU" frameborder="0" allowfullscreen /]
In addition, Adobe's Kevin Towes announced Adobe Media Server 5 and Adobe Access 4.
Some of the highlights include:
- Adobe Access 4 adds support for native iOS applications (related post: [Adobe Access - A Single DRM Workflow](http://blogs.adobe.com/digitalmedia/2012/03/adobe-access-a-single-drm-workflow/))
- Adobe Media Server 5 to support PHLS / Adobe Access protected streaming to iOS
- Better performing packager and encryption
- Improved offline media packaging to include HLS segmenting and encryption
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